Camping Cured the "Urban Disease" of This Young Generation
Camping Cured the "Urban Disease" of This Young Generation
After the outbreak of the epidemic, due to the restrictions on long-distance travel, short-distance travel has become the choice of many people, and the trend of camping has also emerged. Take this year’s November holiday as an example. According to data released by Mafengwo on September 29, the search interest for “camping” on the platform has risen by 200% in the last week. Beijing, Chengdu and Guangdong are the more popular camping destinations.
Camping has also attracted more and more young people to "go into the pit". According to the "2021 Generation Z Camping Social White Paper" released by Taobao, 36.4% of young people have become "camping parties" after experiencing outdoor camping. In this research report, camping and crushing room escape and script killing have become the favorites of the post-95s generation.
Fleeing anxiety, young people return to 'the wild'
For many young people, nature is the cure for "urban disease". Camping can temporarily relieve them from the pressure of "buying a house, getting a promotion and raising salary, and getting involved in a big company".
A camping enthusiast said on a social platform that because he cannot afford a house in a big city, he can feel a short-term sense of belonging when camping. "Find an open space, put up a tent, put things out, use them to decorate your own small space, the tent is another home."
In addition, some young people go camping to meet friends. The fiery phenomenon has been dubbed "camp socializing," referring to a way of socializing away from the city and closer to nature. In the tent under the sky, a gas light was on, everyone put down their mobile phones, and felt the sincere communication between friends with the purest heart.
The equipment is compared, and the camping circle is also rolled in?
In 202, the light luxury camping wind is blowing in China. On social platforms and circles of friends, there are often various exquisite camping equipment, such as pyramid tents, sky screens, moon chairs, egg roll tables, ambient lights, coffee machines, etc.
According to the company's data, there are 16,600 companies related to camping products (tents, etc.), and a total of 8,035 registered companies in the first nine months of this year, a year-on-year increase of 204.1%.
Affected by the epidemic, everyone cannot travel long distances, so they have to choose the mountains and fields in the suburbs of the province, and light luxury camping has become popular. Glamping is composed of "Glamorous" and "Camping", so Glamping is also called "exquisite camping" in China. Different from the "ascetic" camping in the impression, exquisite camping pays attention to comfort and niche.
