Camping products are highly sought after, and market travel companies are rubbing their hands
The camping "close range, short time, casual, and slow experience" vacation method allows urbanites to conveniently enjoy natural beauty and leisure time, effortlessly reaping the "poetry and distance" they yearn for. Behind the camping craze in scenic spots, there is a concentration of efforts from various scenic spots to explore camping projects. At the same time, the management department is actively exploring new forms of services to address safety hazards and environmental damage caused by the "camping craze", and has gradually developed corresponding management standards and provided official "tent setting guidelines".
At present, the camping community can be roughly divided into three categories: entry-level users who bring their own picnic mats or tents for fully self-service camping; Professional wilderness camping users who pursue niche experiences; Exquisite camping users who have certain requirements for the infrastructure and services of the campsite and are more inclined to participate in themed activities such as life aesthetics, social entertainment, and food experience. From the camping market data provided by multiple online tourism companies, it can be seen that both order volume and keyword search volume have maintained a doubling growth rate, indicating a huge demand from the consumer end.
